JoJo Maman Bébé

JoJo Maman Bébé stands out as a company with an exceptional commitment to social responsibility, earning a "Great" rating with a score of 94 out of 100. The UK-based, B Corp-certified retailer has demonstrated a strong dedication to ethical practices and sustainability, particularly through its innovative recycling programs and charitable initiatives that have made tangible differences in communities.

The company's "From a Mother to Another" campaign exemplifies its proactive approach to both environmental and social concerns. Launched in 2016, this initiative has successfully diverted significant amounts of clothing from landfills while providing essential items to vulnerable families. By 2017, the program had collected and distributed an impressive 65,000 pieces of clothing (PURPOSE | ISSUE 4), with the company covering all associated costs including "checking, sorting, shipping, customs clearance, and managing the logistics" (JoJo Maman Bébé's From a Mother to Another campaign is delivering clothes across the UK and to Lebanon). The clothing was distributed to families in need across the UK through partnerships with Trussell Trust food banks and to Syrian refugees in Lebanon.

JoJo Maman Bébé's commitment to sustainability is further evidenced by its broader recycling initiative, launched in 2015, which has collected over 125,000 pieces of clothing (PURPOSE | ISSUE 4). This philosophy materialized in 2023 with the launch of the "Helping Hands" Community Grants initiative, which donated nearly £150,000 to various causes by September of that year (JoJo Maman Bébé launch their ‘Helping Hands’ Community Grants initiative with donations of up to £10,000 per winner pledged).

While JoJo Maman Bébé has established itself as a leader in corporate social responsibility, the company does face challenges in its supply chain management. The company acknowledges the risk of modern slavery and labor exploitation, particularly due to undeclared subcontracting (Modern Slavery Act Statement). This transparency is commendable, as is their implementation of a Supply Chain Modern Slavery Policy, a Code of Conduct, and supporting policies overseen by a Head of Compliance (Modern Slavery Act Statement).

The company has identified specific vulnerabilities in its supply chain, including the risks posed by undeclared subcontracting, short lead times, unrealistic price targets, and delayed payments (Modern Slavery Act Statement). They recognize that migrant, agency, and casual laborers are most at risk of exploitation (Modern Slavery Act Statement), and have expressed concern about regions with alleged systematic human rights abuses, including the Xinjiang Uyghur Autonomous Region in China, Uzbekistan, Turkmenistan, and Syria (Modern Slavery Act Statement).

To address these challenges, JoJo Maman Bébé has implemented various risk mitigation strategies, including supplier onboarding processes, risk assessments, and audits (Modern Slavery Act Statement) (Modern Slavery Act Statement). They are also rolling out third-party mapping software with key suppliers through Tier 1 and 2 (Modern Slavery Act Statement), conducting gap analysis on salient risks (Modern Slavery Act Statement), and ensuring appropriate training for their teams (Modern Slavery Act Statement). The company reports that 100% of their Tier 1 factories have completed a Next CoP audit (Modern Slavery Act Statement).

JoJo Maman Bébé's proactive approach to both environmental sustainability and social responsibility, coupled with their transparent acknowledgment of supply chain challenges and concrete steps to address them, justifies their high rating. Their actions demonstrate that ethical business practices and commercial success can go hand in hand.