Boohoo

Boohoo Group plc is a British online fast-fashion retailer founded in 2006, targeting 16-30 year-olds with over 36,000 own brand fashion products and sales of £856.9 million in 2019.

Overall Score

53
Poor

The score is calculated from the red flags only, as we believe that no amount of good behaviour can offset bad behaviour. Higher values are better, 60+ is good.

Top Red Flags

20 Flags • Avg Impact: 45

Top Green Flags

12 Flags • Avg Impact: 40

Boohoo Group plc has established itself as a significant player in the fast-fashion industry, but its business practices reveal a troubling pattern of worker exploitation and inadequate governance that far outweigh its sustainability initiatives and charitable efforts. With a poor ethical rating of 53 out of 100, the company's record shows serious concerns about its commitment to responsible business practices.

The British online retailer has been plagued by numerous labor scandals, most notably the 2020 Leicester factory controversy that exposed exploitation of garment workers. Investigations revealed workers being paid well below minimum wage, working in unsafe conditions, and facing modern slavery-like circumstances in Boohoo's UK supply chain. The company's initial response was to deny allegations before eventually acknowledging problems, demonstrating a reactive rather than proactive approach to ethical concerns.

Boohoo's supply chain monitoring has proven consistently inadequate, with evidence suggesting the company prioritized rapid production and low costs over worker welfare. This systemic failure extends beyond the UK, with ongoing risks of exploitation throughout its global manufacturing network. The company's business model appears fundamentally built on exploitative practices, with 20 identified red flags averaging a concerning score of 47.0.

The company's governance issues extend to its whistleblowing policies, which potentially discourage external reporting. Boohoo's policy states that "disclosing information in an inappropriate way, such as contacting the media, could result in disciplinary action, potentially including dismissal" (WHISTLEBLOWING POLICY). While claiming to protect those reporting concerns in good faith, the emphasis on internal channels and threats of disciplinary action could create a chilling effect on transparency.

Environmental concerns also plague the company, with its heavy reliance on synthetic materials contributing to ecological harm. Despite sustainability initiatives, Boohoo's carbon footprint increased significantly between 2020 and 2022, undermining its green credentials. The company's ESG reporting lacks specificity, raising questions about its genuine commitment to improvement.

To its credit, Boohoo has undertaken some positive initiatives. Following the Leicester scandal, the company launched its "Agenda for Change" program aimed at improving supply chain practices. It has engaged in community and educational initiatives, supported the NHS during the pandemic, and contributed to disaster relief efforts. The company has also made commitments to supply chain transparency and worker welfare, with 12 green flags averaging a score of 40.0.

However, these positive actions appear reactive rather than embedded in the company's core values. Many initiatives began after public scandals damaged the company's reputation, suggesting they may be more about image rehabilitation than fundamental change.

Boohoo's pattern of exploitation, inadequate oversight, and delayed responses to ethical concerns indicates a company that has consistently prioritized profit over people. While recent improvements show some willingness to change, the depth and sincerity of this commitment remain questionable given the company's history of serious ethical lapses.

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Historical Red/Green Flags

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